The math watch is the first weirdo, not the last. Each one takes something we've all stopped noticing — telling the time — and makes it strange enough to notice again. Made by Brooks & Keitt, one odd clock at a time.
A chalkboard clock that shows the hour and minute as two little equations you solve in your head. On the web, on iPhone, and as three physical clocks — Pop, Studio, and Grande.
Shop the watches →The next weirdo is being sketched, argued over, and prototyped. Same rule as the first — it has to make time a little stranger and a little more interesting — but the trick is different. We're not ready to spoil it yet.
Get told first →A chalkboard aesthetic, machined frames, type drawn by hand. Designed to be looked at, not just read.
Every weirdo hands a little thinking back. A glance should cost a half-second of effort — painless, constant, quietly good for you.
A weirdo doesn't sit still. It changes through the day, so the hundredth glance is as alive as the first.
Clocks got solved a long time ago, and then they got boring. The series is a small rebellion against that — a set of clocks that are useful and a little difficult on purpose, because the difficult part is where the fun and the thinking live.
Start with the one that exists. The face on the right is the real math watch, re-chalking right now.
We only write when there's a new weirdo to show. No noise, no weekly newsletter, no nonsense.
